Carlson Strategic Communications | 3676 N. Steven Place | Coeur d'Alene, Idaho 83815 | (208) 818-4338 | www.carlsonstratcomm.com
Serena Carlson founded Carlson Strategic Communications in
2010 to assist companies and organizations with their media,
communications and public outreach needs. A former reporter,
communications director and public information officer for state
agencies and private industry associations, Serena has directed
the structure and implementation of marketing programs, comm-
unications and public outreach activities designed to accomplish
a wide variety of objectives. Serena has also provided advice and
counsel on government affairs, public outreach, communication
issues (including strategic communications and crisis communica-
tions plans) and political campaigns. Serena has acted as a spokesperson and a source to local and national media on many political and natural resource-related issues. She has also worked closely with state and federal agencies on coordinating messaging to shared public audiences. Serena holds a B.A. in Journalism and a minor in Political Science from Gonzaga University. Serena Carlson may be reached at: (208) 818-4338 cell/text or by e-mail at: firstname.lastname@example.org.
David "Chris" Carlson brings a lifetime of experience in business, journalism and politics as an Of-Counsel to Carlson Strategic Communications. A former press secretary to Idaho Governor Cecil D. Andrus, Chris directed the U.S. Department of the Interior Office of Public Affairs during the governorís four-year term as Secretary of the Interior under President Jimmy Carter. Chris was appointed to the Northwest Power Planning Council by Idaho Governor John V. Evans, and served as regional vice president of public affairs for Kaiser Aluminum in Spokane. Chris worked as political and education editor for the Idaho State Journal in Pocatello before moving to the Spokane Chronicle. He later served as a reporter for an independent news bureau in Washington, D.C. Chris earned a Bachelor of Arts degree from Columbia University, and a Master of Arts degree from Idaho State University. Chris is the founder of The Gallatin Group, and currently serves as an Of-Counsel, available on an as-needed basis to Carlson Strategic Communications. He has recently written a book about his time with Gov. Andrus. Chris Carlson may be reached at: (208) 689-9542 home, (509)220-1225 cell, (509) 435-6677 car, or e-mail at: email@example.com.
David "Chris" Carlson,
Serena Carlson, President